Kakato: What You Cannot Say

What I cannot say?

·         Do not say that Kakato™ sweetener is sugar free

·         Do not say that Kakato™ sweetener is an artificial sweetener

·         Do not say that Kakato™ sweetener is vegan

·         Do not say that tagatose is an artificial sweetener

·         Do not say that tagatose is a sugar alcohol

·         Do not say that Kakato™ sweetener is “non-GMO” (please refer to paragraph below)

·         Do not say that Kakato™ sweetener is “all natural” or “100% natural” (please refer to paragraph below)

 

Non-GMO Claims: Kakato™ sweetener DOES come with a supplier statement stating that it IS NOT biogenetically engineered. Silver Fern™ Brand has been advised of the recent FDA non-GMO guide lines that suggests avoiding the use of “non-GMO” for labels:

The FDA has published guidance regarding statements about GMO status (November 2015). The guidance is not mandatory, but the FDA does not believe that labels should contain language including “non-GMO” and have stated they find this misleading to consumers. In the interest of the long-term, consider labeling GMO status with the language preferred by the FDA. These are as follows:

·         Not bioengineered

·         Not genetically engineered

·         Not genetically modified through the use of modern biotechnology

·         We do not use ingredients that were produced using modern biotechnology


All Natural and 100% Natural Claims: Kakato™ sweetener only uses natural ingredients. Silver Fern™ Brand has been advised to avoid the use of the terms “all natural” and “100% natural” on labels. 

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